Also, this research will focus on the marketing and SWOT Analysis of the Sakhr Software Co. Overall, we may say that Sakhr Software is a product-driven organization, because the management of this firm attaches primary importance to innovation and development, they only emphasize the quality of their software solutions without paying due attention to the needs of potential clients 3. However, full potential of this enterprise has yet to be fulfilled, and this is mostly connected with the approach they take to marketing and promotion of their products and services. It was established in 1982 and since that time its popularity has become immense, especially if we are speaking about Arabic countries 2. This company is located in Kuwait and it specializes in natural language processing or NLP 1. The main purpose of this paper is to analyze the marketing system in such organization as Sakhr Software Co.
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